• Understanding public relations. • Meaning and definitions of public relations. • Media of public relations. • Need for and functions of public relations. • Approaches and techniques of public relations. • Problems facing the practice of public relations. • Organisational structure and management of public relations agency. • Structure and organisation of public relations agency. • Why organisations require the services of public relations. • Factors responsible for the growth of public relations. • Qualities of a public relations practitioner. • Public relations and the environment: the interface and imperative environmental public relations. • The nature of the environment. • The destructive challenges facing the environment. • Need for environmental public relations unit. • Conceptual exploration of environmental public relations. • Achieving environmental sustainability: public relations and collective activism. • Organisational and collective approach to environmental public relations. • Public relations and communication as tools for attaining environmental public relations goals. • Some strategic tools of environmental public relations. • Achieving environmental public relations objectives: expanding the scope of the pursuit. • Challenges facing environmental public relations. • Urgent need and current measures for saving the earth. • Planning environmental public relations programmes. • Protecting the earth through environmental public relations: saving the future. • Ethical considerations in environmental public relations. • Case studies of environmental public relations. • Laws and legislations of environmental protection.