MAC 132: Principles of advertising and sales promotion

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dc.contributor.authorCourse developed by Chuks Odiegwu-Enwerem
dc.contributor.authorCourse edited by Jonathan E. Aliede
dc.date.accessioned2025-08-12T14:32:43Z
dc.date.available2025-08-12T14:32:43Z
dc.date.issued2021
dc.descriptionMAC 132 Principles of Advertising and Sales Promotion ushers the students into the exciting world of advertising and sales promotion – a glamorous but demanding sequence of mass communication. MAC 132 gives you an understanding of the basic principles of advertising and sales promotions, and its role in the dynamic modern society. Being at the entry level, the course first takes a global view of the subject, explaining its concept and meaning for a clearer understanding. Subsequently, the course positions and prepares you for entry into the challenging but stimulating discipline of mass communication in general and advertising and sales promotion in particular. Relevant examples to drive points home are profusely supplied to enrich the course.
dc.description.abstract• Meaning and scope of advertising and sales promotion. • Basic concepts of advertising and sales promotion. • Related concepts of advertising and sales promotion. • Advertising as a form of mass communication. • Marketing communication mix. • Evolution of advertising and sales promotion. • Origin and evolution of advertising and sales promotion. • Advertising from the civil war to World War 1. • Advertising from World War 1 to world war 2. • Post-world war ii advertising. • Understanding the communication process. • Definition of the communication process. • Nature Of communication. • Components of the communication process. • Advertising and sales promotion as communication process. • The process of advertising and sales promotion. • Overview of advertising and sales promotion. • Process of advertising and sales promotion. • Developing the advertising campaign. • Media strategy development. • Appraisal of advertising and its effects on the society. • Arguments against advertising. • Social effects of advertising. • Ethical Issues in Advertising. • Counter Arguments about Advertising.
dc.identifier.citationhttps://library.nou.edu.ng/e-courseware/
dc.identifier.isbn978-058-039-7
dc.identifier.urihttps://nigeriareposit.nln.gov.ng/handle/20.500.14186/2153
dc.language.isoen
dc.publisherAbuja(National Open University of Nigeria Headquarters University Village Plot 91, Cadastral Zone, Nnamdi Azikiwe Expressway Jabi): National Open University of Nigeria press,
dc.titleMAC 132: Principles of advertising and sales promotion
dc.typeArticle
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