NATIONAL Open University of NigeriaCourse developed by Dr. J. E. AliedeCourse Edited by J. Bel-Molokwu2025-12-112025-12-112021https://nou.edu.ng/coursewarecontent/MAC%20232.pdfhttps://nou.edu.ng/coursewarecontent/MAC%20232.pdfhttps://nigeriareposit.nln.gov.ng/handle/20.500.14186/2386The aims of this course are to equip you with the knowledge and understanding of environmental public relations and how you can use your writing skills to achieve its role in society. The course teaches you the principles and practice of environmental public relations generally.• Understanding public relations. • Meaning and definitions of public relations. • Media of public relations. • Need for and functions of public relations. • Approaches and techniques of public relations. • Problems facing the practice of public relations. • Organisational structure and management of public relations agency. • Structure and organisation of public relations agency. • Why organisations require the services of public relations. • Factors responsible for the growth of public relations. • Qualities of a public relations practitioner. • Public relations and the environment: the interface and imperative environmental public relations. • The nature of the environment. • The destructive challenges facing the environment. • Need for environmental public relations unit. • Conceptual exploration of environmental public relations. • Achieving environmental sustainability: public relations and collective activism. • Organisational and collective approach to environmental public relations. • Public relations and communication as tools for attaining environmental public relations goals. • Some strategic tools of environmental public relations. • Achieving environmental public relations objectives: expanding the scope of the pursuit. • Challenges facing environmental public relations. • Urgent need and current measures for saving the earth. • Planning environmental public relations programmes. • Protecting the earth through environmental public relations: saving the future. • Ethical considerations in environmental public relations. • Case studies of environmental public relations. • Laws and legislations of environmental protection.enBook