OGUNDIRAN, Olatunde John2023-08-282023-08-282016-12https://nigeriareposit.nln.gov.ng/handle/20.500.14186/887Social Studies can potentially influence individuals' intellectual, social development, and personal growth. There is therefore the need for reinforcement for effective learning to take place. This paper, therefore, explores the concept, phases, and factors of learning as well as Hull's Theory of Learning, Thorndike's Theory of Reinforcement, and their applications to the classroom for effective teaching and learning of Social Studies. It was observed that the two theories strongly support the use of reinforcement in teaching-learning situations and that punishment is less effective in achieving and maintaining a desired behavior in learners.Introduction; Concept of Learning; Factors affecting learning; Hull's theory of learning; Application of Hull's theory to classroom situation; Reinforcement; Thorndike theory of reinforcement; Application of Thorndike's theory to classroom situation; Conclusion; Recommendations; References.enArticle