ISIMOYA, O. Augustine2026-10-122026-10-122024978-978-769-569-2https://nigeriareposit.nln.gov.ng/handle/20.500.14186/2980This text serves as a self-help, step-by-step educational guide designed to equip literate adults, unemployed individuals, and prospective business owners with the essential skills required to successfully establish and manage entrepreneurial ventures. Addressing the high global failure rate of startups particularly in developing economies the book demystifies the notion that entrepreneurs are born rather than made. It posits that business success stems from making informed, deliberate, and prudent decisions within dynamic market environments. Across its structured modules, the book comprehensively covers foundational topics, including opportunity identification, feasibility studies, venture setup, financial management, business location strategies, legal frameworks, and regulatory compliance. Furthermore, it provides actionable insights into customer-focused selling, ethical management, risk mitigation, human resource optimization, and strategic scaling to build resilient, competitive enterprises.• Module I • Chapter 1 – Entrepreneurship • Chapter 2 – Identification and Evaluation of Entrepreneurial Opportunities • Module II • Chapter 3 – Business Feasibility Study for Venture Creation • Chapter 4 – Setting up Entrepreneurship Venture • Chapter 5 – Raising Money for Business Venture • Chapter 6 – Locating Business for better returns • Chapter 7 – Legal Structures and Business Regulations in Nigeria • Module III • Chapter 8 – Marketing your Entrepreneurial Venture for Higher Patronage • Chapter 9 – Managing Human Resources for Peak Performance in an Entrepreneurial Venture • Chapter 10 – Customer Focused Selling for Outstanding Sales Performance • Module IV • Chapter 11 – Making your Business Ethical and Socially Responsible • Chapter 12 – Entrepreneurial Risk Management • Chapter 13 – Why 95% of startups fail before their 5th anniversary in most developing economies • Chapter 14 – Business Consulting and Entrepreneurship • Chapter 15 – Growing Entrepreneurial Firm to make an impact in the worldenBook